“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
Portrait of Amir Ron Lev

Hi, I'm Amir

I'm a senior product designer with 7 years of experience in complex B2B and AI products. Before design I worked as a social worker, which taught me how people think, what they need and what makes them trust a system.

Today I'm the sole product designer at Scytale, a compliance automation platform. I lead product design end to end: research, personas, user interviews, concepts, usability testing and close work with development.

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Amir with his wife Tal and their kids Arnia and Eyar

Experience

  • Sep 2024 to todayProduct Designer, Scytale. Sole designer of a compliance automation platform. Leading AI Governance and the redesign of core modules.
  • Jun 2023 to Aug 2024Product Designer, Guesty. Price Optimizer, an AI pricing product, and the Biz domain for accountants and managers.
  • Sep 2021 to May 2023Product Designer, AudioCodes. Meeting Insights, Voca and VICA, communication products built on user research.
  • Feb 2021 to Aug 2021Product Designer, Synergym.AI. An AI product that helps fitness trainers build personal training plans.
  • Jul 2019 to Jan 2021UX/UI Designer, EagleRay. Projects for startups across medicine, CRM, travel and ecommerce.