Tevel

Tevel Aerobotics Technologies is an Israeli company building autonomous flying robots that pick fruit. The goal: an app that lets one farm worker run the harvest alone.

Client
Tevel Aerobotics
Role
Product designer
Platform
Mobile app
Users
Farm workers
Tevel drones picking fruit in an orchard

The impact

32new customers who bought the product because they could run it on their own
+42%increase in annual revenue
45%decrease in expenses, around $15,400 a month

The problem

  • Hiring pickers costs a lot of money.
  • Workers can't pick around the clock.
  • The previous system was expensive and unprofitable for both farmers and Tevel.
  • Operating it required costly training courses.
  • The goal was to save about $28,000 per month.
Rows of crops in a fieldFarmers working a field

The research

  • Team thinking workshops.
  • 10 user interviews.
  • Interviews with the CEO and the entire management team.
Video call with the Tevel teamResearch notes on sticky notes

Solution 1

Big visuals that mirror the field

Problem
Operators lack technical expertise and may not be fluent in English.
Solution
The interface leans on large visual elements that reflect reality: the map, the drone house and the drone itself.
Map screenDrone house

Solution 2

Status you can read at a glance

Problem
Operators had to spot a struggling drone fast.
Solution
Bold status colors on the drone house and on every drone make problems clear at a glance.
Status colors for running, info, partial and error

Solution 3

One main action, always in the same place

Problem
Landing or launching a drone has to happen in seconds.
Solution
The main Start picking button appears clearly on every internal screen.
Platform screenStatistics and controls screens

Solution 4

Numbers that support fast decisions

Problem
Farmers make quick decisions based on picking data.
Solution
Statistics became one of the core screens, with large totals and clear charts.
Statistics screen